hello!
I’m Aakanksha Baswaraj, (call me AK) a Product Designer based in London with over 5 years of experience as a creative generalist.
creative generalist
UX designer
interaction designer
illustrator
visual thinker
With a knack for ideation, problem solving and keeping colleagues entertained, I look forward to creating meaningful experiences -AK
hover to know
hello!
I’m Aakanksha Baswaraj, (call me AK) a Product Designer based in London with over 5 years of experience as a creative generalist.
creative generalist
UX designer
interaction designer
illustrator
visual thinker
With a knack for ideation, problem solving and keeping colleagues entertained, I look forward to creating meaningful experiences -AK
hover to know
hello!
I’m Aakanksha Baswaraj, (call me AK) a Product Designer based in London with over 5 years of experience as a creative generalist.
creative generalist
UX designer
interaction designer
illustrator
visual thinker
With a knack for ideation, problem solving and keeping colleagues entertained, I look forward to creating meaningful experiences -AK
hover to know
recent work
Each project chosen to display here challenged me differently.
Complex information systems, behavioural design at scale, and interactive prototyping. Research first, design with intent and test early.
Gamifying wait time for India's largest food delivery platform.
Gamifying wait time for India's largest food delivery platform.
We designed bite-sized games that transformed Swiggy's routine food ordering into a retention tool. Driving spontaneous orders. Designing for user delight.
90M+ Users. Featured in +20 media pieces. +15K Impressions.
Gamification
Behavioural Design
Consumer App
Multi-brand UI Kit
Gamification
Consumer App
Behavioural Design
Multi-brand UI Kit
Improving information discovery for engineers evaluating industrial turbines.
Improving information discovery for engineers evaluating industrial turbines.
Restructuring TTL's (a turbine manufacturing company) website, matching evaluators' real world user journeys to find and compare between products easily. Designing for legacy systems. Pitching to large rooms.
+20% Enquires. +10% Downloads. Worked with 7 internal teams.
IA Restructure
B2B
Website Design
UI Kit
Product Spec Dashboard
IA Restructure
Product Spec Dashboard
B2B
Website Design
UI Kit
IA Restructure
Website Design
Product Spec Dashboard
B2B
UI Kit
Making PET bottle recycling effortless through hardware and interface design.
Making PET bottle recycling effortless through hardware and interface design.
Most people don't recycle because it's inconvenient. I designed a smart bin and reward experience for Oceans&Us that made the right choice the easiest one. Working in climate tech. Energised team.
5 Weeks. Presented to+10 organisations. Across 3 Countries.
Sustainability
3D Prototype
IoT UX
UX Research
Service Design
Sustainability
IoT UX
Service Design
3D Prototype
UX Research
Making pedestrian navigation serendipitous
Making pedestrian navigation serendipitous
For my HCID dissertation at City, University of London, I worked on creating a navigation tool exclusively for pedestrians that explored serendipitous discovery and community engagement.
coming soon
Nav tool
Behavioural Design
User Research
Mobile App
Nav tool
User Research
Behavioural Design
Mobile App
let’s chat!
let’s chat!