who
Shoonya is a growing FinTech company in India, offering financial services ranging from zero brokerage, clearing, account opening, etc. Shoonya’s ask was to create an innovative & welcoming brand identity from logo, detailed brandbook to UI screens and elements.
scope
Logo redesign
Branding
UI design
Compiled Brandbook
approach
User Research
Identifying archetype
Finding tone of voice
Brainstorming designs
User testing
Building brandbook
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